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Marketing Manager in Costa Mesa, CA at Diamond Resorts

Date Posted: 2/28/2018

Job Snapshot

Job Description

The Marketing Manager is responsible for the successful development, management and implementation of marketing tour generation programs for Diamond Resorts International®.  The Marketing Manager provides direction, supervision and administration of the Marketing staff.
  • Analyzes tour trends through the monitoring and evaluation of marketing programs on a daily, weekly, monthly and quarterly basis through the review of strike dates, weekly variance and pipeline reports.
  • Implements proactive measures and action plans to ensures the success of meeting the annual tour budget.
  • Develops (and submits for approval) all proformas for newly proposed marketing programs including program descriptions and cost analysis.
  • Responsible for the successful results of every element of the marketing programs.
  • Manages marketing team members including, but not limited to, hiring, training, developing, motivating, disciplining and terminating staff.
  • Oversees work schedules to control overtime.
  • Prepares monthly and annual statistical reports of all marketing programs.
  • Develops, updates, implements and enforces all standard operating procedures for the Marketing department.
  • Ensures quality and cost control of all marketing programs.
  • Ensures the highest possible resort guest satisfaction and maintains a good working relationship with other departments, resort management company staff and vendors.
  • Responsible for recruitment, hiring, training, development, and discipline of team members in the department.
  • Provides superior customer service in accordance with the Company DRIven to Excellence standards.
  • Consistently practices the Meaning of Yes® and maintains the highest standards of professionalism when interacting with fellow team members, management, owners, members and prospects.
  • Operates office machinery (i.e., computer, copy machine, fax machine).
  • Completes all required Company trainings and compliance courses as assigned.
  • Adheres to Company standards and maintains compliance with all policies and procedures.
  • Performs other related duties as assigned. 
  • High School Diploma or equivalent. 
  • A minimum two (2) years of experience in the vacation ownership or timeshare field required.
  • A minimum two (2) years of supervisory experience in the vacation ownership or timeshare field required.
This position spends the majority of time (50% or more) achieving organizational objectives, often through the coordinate achievements of subordinate staff.  A portion of the time may be spent performing individual tasks related similar to those performed by direct reports, but primary duties are supervisory or organizational-goal related.  Analyzes and resolves problems, determines work techniques, monitors for regulatory compliance, maintains production, interprets and creates policies, and demonstrates solid subject matter knowledge. 
Establishes departmental goals and objectives, functions with independence, and makes decisions on matters of significant importance.  Manages human, financial, and/or physical resources; proactively assesses risk to establish systems and procedures to protect organizational assets.   Exercises judgment within defined procedures and policies to determine appropriate action; develops systems to ensure subordinates adhere to policies and procedures in compliance with organizational goals and objectives. 
Specific supervisory duties include, but are not limited to the following:
  • Establishes objectives and goals for the team; plans, organizes and manages work flow.
  • Assigns, monitors, and reviews work; evaluates direct reports’ performance.
  • Recruits, interviews, trains, disciplines, and terminates direct reports. 
  • Orientates and trains direct reports.
  • Approves time records and time off requests; submits payroll for direct reports.
  • Investigates and resolves concerns and complaints.
  • Provides assistance and supports; maintains a positive and professional working environment. 
  • This position does not require licenses or certifications.
This position requires the capability to understand and follow both oral and written directions as well as knowledge and usage of correct business English and office practices.  Must be able to communicate effectively with others, analyze and resolve problems, maintain effective working relationships, and interact successfully with internal and external customers.
Specific skills and abilities include, but are not limited to the following:
  • Ability to lead and mentor a team.
  • Ability to understand, interpret and create spreadsheets and budgets.
  • Ability to make decisions based on multiple variables.
  • Ability to plan for department/budget needs and changes.
  • Excellent interpersonal and communication skills.
  • Detail oriented.
  • Computer proficiency in Microsoft Word, Excel and Outlook.
  • Understands how to develop and implement business strategies.
  • Excellent customer service skills.
  • Proficient in time management; the ability to organize and manage multiple priorities.
  • Ability to take initiative and effectively adapt to changes.
  • Recognizes an emergency situation and takes appropriate action.
  • Able to establish and maintain a cooperative working relation.
  • Able to use sound judgment; work independently, with minimal supervision.
  • Strong analytical and problem solving skills.
  • Able to perform a variety of duties, often changing from one task to another of a different nature, with impending deadlines and/or established timeframes.
  • Competent in public speaking.
  • Performs well with frequent interruptions and/or distractions.